Smell
Icon
REAL ESTATE
Branding & Identity Design
At Icon Real Estate, I wasn't just designing bricks and mortar, I was building dreams of homeownership. Their vision wasn't just about concrete and steel, it was about crafting havens, sanctuaries where families could weave memories and lives could blossom. And I had the privilege of being their architect of perception, shaping their brand from the ground up.
Imagine the crisp lines of a modern building rising against the skyline, bathed in the golden glow of a welcoming sunset. That's the image I poured into their logo, a beacon of hope and solidity. In their brand book, every page became a brushstroke, painting narratives of sun-drenched living rooms, laughter echoing through hallways, and children building pillow forts in cozy bedrooms. It was about capturing the essence of "home" in every pixel, making Icon Real Estate synonymous with more than just square footage, but with the promise of belonging, of joy, of a legacy to be built.